In the Philippines, it is known that music piracy is quite rampant. A question that usually gets asked is whether the selling of digital music online can possibly prosper? Looking at the growing number of e-commerce sites that sells and ships Filipino music, it is fair to say that there is market overseas.
Locally, despite the popularity of the Internet and television as an entertainment medium, radio lives on and this is where most of us get our dose of music everyday. With the popularity of music gadget players, this further encourages it.
In the Filipino Internet User Report Part 2 (released in 2003), this is the data that I got:
- 28% of Internet users spend online time listening to music.
- While offline, they listen to the music around 7 to 10 hours a week.
- Radio listening takes 7.8 to 8.2 hours per week.
Of course, the challenge there is how many listeners of music will be willing to buy online. What do you think?