A blog about music and its evolution in the online world.

Tuesday, April 15, 2008

Youth bands together to fight drunk driving

I just got word from Ford Philippines, winner in the automotive category - DigitalFilipino Web Awards 2007, about its ongoing advocacy to raise awareness about road safety among the youth with the “I Don’t Drink and Drive(I3D) Youth Summit on April 18, 2008 at The Fort Open Grounds, Taguig.

The I3D Youth Summit is a special event geared towards raising youth consciousness on the perils of drunk driving.

It is the latest initiative in Ford’s Road Safety campaign, which officially began in 2004 and further reinforced the following year with the creation of the Ford Road Safety Youth Council (RSYC), a group of young ambassadors from various high schools and universities who aim to elevate consciousness regarding the importance of road safety.

From an initial 15 members, Ford RSYC is now composed of approximately 2,000 students representing various schools. The Council has launched a number of successful campaigns beginning with a massive postering campaign in partnership with the Land Transportation Franchising Regulatory Board at bus terminals and schools; rollout of the Responsibility In Driver Education (R.I.D.E.) seminars in coordination with the Tuason Racing School and Society of Philippine Motoring Journalists; Its most recent effort was a Pre-Holy Week Road Safety stickering campaign in selected Ford dealerships and in the Shell Station, South Luzon Expressway.

The I3D Youth Summit is RSYC’s most exciting event to date. Highlights include the special participation of special guest speakers, and the Third R.I.D.E. Quiz Bee, to be hosted by racer Pia Boren.

Capping the summit is an evening concert boasting today’s hottest musical acts such as Rivermaya, Sandwich, Barbie Almabis, Itchyworms, Silent Sanctuary, Taken by Cars, Up dharma Down, and Kjwan, to be emceed by MTV veejays Kat Alano, Maggie Wilson, and “Boys Night Out” hosts Slick Rick, Sam YG, and Tony Toni.

Gates open at 3 pm with the 3rd R.I.D.E. Quiz Bee. Concert begins at 6 pm.

Ford Philippines invites you to join this exciting and worthwhile event. For free tickets, log on to http://rsyc.tuasonracing.com


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